Starting December 20th, THETA.tv esports content will be featured as premium content in video streaming app Littlstar. The new premium content is now available in more than 100 million Playstation 4 consoles through the Littlstar app.
Littlstar is a premier media platform featuring standard and VR content from Disney, Sony, Fox, NBCUniversal, Warner Bros, CNN, Showtime, ABC, and many other top content partners. In addition to Littlstar’s successful iOS and Android apps, its PS4 app is now available across all regions worldwide. The premium tier offering Littlstar Premium has now reached more than 30,000 monthly paying subscribers only six months after launch.
As the first step in the Littlstar — Theta Labs partnership, THETA.tv live esports content is now live in the Littlstar PS4 app, directly accessible to the more than 100 million PS4 users. With phase one of the partnership completed, the companies will now explore further strategic collaboration opportunities leveraging emerging technologies. After all, who wouldn’t want to earn a little extra TFUEL while they are gaming or watching movies on their PS4?
The Littlstar app will feature two different channels from Theta Labs — THETA.tv, a free channel offering 24/7 esports content, and THETA.tv+, a Littlstar premium channel with only the top streamers. The launch of THETA.tv is the first step in bringing SLIVER.tv under the Theta brand, and soon the SLIVER.tv website and mobile app will be fully rebranded as THETA.tv.
This is the first step in the full rebrand of SLIVER.tv into THETA.tv, aligning both the Theta Network blockchain infrastructure and the THETA.tv esports platform under the Theta brand. As Theta Network continues to partner with major video platforms, and THETA.tv grows and is syndicated into other distribution channels, we expect both to benefit from increased brand awareness.
2020 is shaping up to be a big year for the Theta project! Get ready for many more consumer-facing applications of Theta to come.
Cheers,
The Theta team
